Blog

Many business leaders and marketers have been told that content is king online and to fill their websites and blogs with quality content in order to get the best page rankings on search engines like Google. But what exactly constitutes “quality content”? How can business owners and marketing professionals know if their content meets Google’s [more…]

Around this time last year, Facebook CEO Mark Zuckerberg revealed in an interview that he “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” It’s no secret that video is a powerhouse marketing medium, and is only [more…]

Strong marketing is a necessity for any business to grow and succeed, but small businesses often struggle to find the budget for their marketing ventures. The potential costs of marketing, especially when tallying up advertising, online marketing, social media, search engine optimization, email campaigns, and public relations, can easily reach into the many thousands of [more…]

As a marketing firm, we get a lot of questions about online advertising, specifically Google’s pay-per-click service AdWords. Many of these questions are about how AdWords works, and how to make it effective for a business. With so many questions on the subject, we decided to provide a few tips here on how you can [more…]

There are nearly one billion websites in the world right now. With that many sites fighting for attention, it’s no wonder many businesses are failing to capture the eyes of their target audiences. Fortunately, there is one marketing tactic you can do to boost traffic to your website: start a blog. When we recommend a [more…]

Right now, there are almost 2 billion active monthly Facebook users. That’s nearly a quarter of the world population. Facebook has seen so much success, its CEO, Mark Zuckerberg, is currently one of the top 10 richest people in the world. It’s obvious social media isn’t going anywhere anytime soon. In fact, it’s more important [more…]

It seems every year, multiple people claim search engine optimization, or SEO, is dead. Their reasons differ, but they each seem resolute about the demise of SEO. Fortunately for any business with a website, SEO is far from dead. In fact, as search engines have become more advanced, SEO is far more important now than [more…]

A marketing plan may not be at the top of a business owner’s task list, but it should be. When a business is looking to grow, expand, and succeed, the first course of action is to create an effective marketing plan. Just as someone would bring along a GPS unit when going on a trip, [more…]

One question we hear often from entrepreneurs and business owners is “should I do my own marketing?” Our response is very simply: “It depends.” Every business is different, with different needs, resources, personnel, and circumstances. Each of these plays an important role in whether or not a business should be doing its own marketing, or if [more…]

It’s surprising how many company owners and managers we talk to who admit to us that they don’t do any marketing, or that if they do it’s haphazard at best. When we ask them why, their responses usually have to do with limited time or budget, or not knowing where to start. Every once in [more…]

You may have heard that Google has recently updated their organic search algorithm. This is nothing new and their algorithm is in a near constant state of refinement and change. What is notable though, is that a major update at Google on April 21, 2015 has likely penalized your business search rankings if you don’t [more…]

There is no use doubting the power of YouTube. It’s a wonderful way to connect to your target and a superb lost cost marketing avenue that just about every business should leverage in one way or another. However, one of the most annoying things to hit the Internet (aside from those duck face selfies or [more…]

Building a new web site is an exciting venture, however before you turn on a computer or meet with a design firm there are some key things you’ll want to consider. Here’s a helpful infographic that will prime your thoughts for creative and effective site design.

If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you [more…]

In today’s hyper-connected world, some of the most effective marketing takes place online. However, unless a company is prepared to receive the influx of potential customers to their website, they’ll fail to convert the plethora of new leads online marketing can provide. To aid companies in their effort to convert online leads into customers, and [more…]

When it comes to social media marketing, many companies focus their attention primarily on Facebook text posts, with the occasional picture for flare. However, by omitting other social media channels and content types, businesses are missing out on amazing social media marketing opportunities. That’s where the ‘Bowl of Fruit’ social media strategy comes in. So [more…]

Social media has changed the way people communicate with the people and world around them. It has also changed the way companies communicate with their customers. Many businesses are anxious to use Facebook, Twitter, LinkedIn, YouTube, Instagram, and the plethora of other social media sites to connect with their target audiences. However, not everyone is [more…]

Whenever a person or company plans to create a website, one of the first terms that will come up is search engine optimization, more commonly known as SEO. So what is SEO, and why does it matter for a website? What is SEO? SEO is exactly what it sounds like, optimizing a website so it [more…]

While many companies have used Facebook to promote their business to customers since shortly after the website started, it’s only recently that the site’s pay-per-click (PPC) advertising has become a truly viable marketing platform. As Facebook hones in on how to make its PPC efforts successful for companies, there’s more reason now than ever to [more…]

When it comes to marketing, there’s an old alliteration that can benefit any marketer, whether they’re new to the business or a veteran of the industry. By following the three simple Ps of marketing, anyone can start to build an effective, lasting marketing effort. The Ps are positioning, presentation, and panache. 1. Positioning Positioning is [more…]