While many companies have used Facebook to promote their business to customers since shortly after the website started, it’s only recently that the site’s pay-per-click (PPC) advertising has become a truly viable marketing platform. As Facebook hones in on how to make its PPC efforts successful for companies, there’s more reason now than ever to start using it.
However, just throwing up a quick ad won’t bring customers to your door. Rather, it takes a certain finesse to make sure the ads are interesting, compelling, and inviting enough to encourage someone to click.
To help companies make the most of Facebook PPC advertising, here are 3 tips you can use when creating Facebook ads to maximize success.
1. Personable Photo
Facebook is a very visual platform, and people are used to seeing photos of their friends and loved ones interacting with each other and the world around them. To this end, it’s imperative that companies mimic this with personable, relatable photos that aren’t too flashy or promotional.
For instance, a electrician would be much better served sharing a photo of a them interacting with a customer (such as explaining what’s happening in a breaker box) than just showing a truck with a logo or a set of wires and wire cutters. People want to feel a human connection on social media, even with ads, so make it easy for them to have that experience.
2. Benefit-Driven Title
You only have a couple seconds at most to grab someone’s attention with your ad and get them to click through to your website. While a picture is the first thing they’ll see, the headline is the next, so it needs to be well written and provide an immediate hook.
In today’s consumer world, people are attracted by what will provide the most benefit to them. It could be a discount, high quality service, or the best product on the market. Companies need to feed on that selfish interest with its Facebook ad headline by making it benefit-driven for a potential customer.
3. Clear and Concise Description
Finally, it’s important that the ad description be quick and concise. Avoid any industry lingo or long-winded explanations. Provide only enough information that drives someone to want more details, which in turn will get them to click.
This is a useful place to provide information on potential discounts or deals, or to point out succinctly why your product is the best option. Remember, you’re taking this person away from their social media activities, so make sure they can read your description quickly and can’t help but click through.
Help with Facebook Ads
At Web International, we recognize that creating an effective, successful Facebook PPC ad isn’t easy. However, we have helped many of our clients find strong results through Facebook PPC advertising using the very tips we presented here.
If you would like more information about Facebook PPC advertising for your business, or would like help getting started, contact our marketing team today at 501-372-0393.
