Around this time last year, Facebook CEO Mark Zuckerberg revealed in an interview that he “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
It’s no secret that video is a powerhouse marketing medium, and is only gaining strength. On social media platforms like Facebook, companies are quickly discovering the engagement and conversion potential of video.
Unsurprisingly, this leads many of our current and potential clients to ask how they can make the most of video on Facebook. With that in mind, here are four steps we recommend companies start immediately to maximize video marketing on Facebook.
1. Upload Videos Directly to Facebook
While it’s certainly easy to upload a video to YouTube and then share the link across social channels, that’s not the smartest move when it comes to Facebook. Over the last couple years, Facebook has slowly updated its algorithm to provide high priority to videos uploaded directly to the platform.
This means along with uploading videos to YouTube, companies should be uploading their videos directly to Facebook. Just that simple action will help the video show up in front of more followers and potential followers, and will also allow the video to take advantage of the auto-play feature on Facebook.
2. Provide a Quick Visual Hook
Facebook has organized the news feed so that as users scroll through, any videos uploaded will automatically start playing. However, once a person scrolls past it, the video will pause until the user scrolls back to it.
This means companies have about a second or two to quickly grab the attention of any users scrolling past the video. So it’s imperative that as business owners and marketers prepare videos, they carefully plan the hook that will be used in the first few seconds.
3. Incorporate Subtitles into Videos
While Facebook automatically plays videos as users scroll through their news feed (unless users turn that feature off), the social media site keeps those videos muted until a person clicks on the video.
Since people often browse Facebook in public settings, they’re not always willing to click on a video to listen, but will instead watch in silence. If your videos rely on telling a story through words as well as visuals, it’s important to provide subtitles for those videos.
Since subtitles aren’t automatically created for videos on Facebook, you’ll need to work with the production folks to add those in during the post-production process.
4. Use Facebook Livestream
While Facebook Livestream seems to be something made for attention-hungry youth, but it can actually be a very useful and successful marketing tool for businesses. Granted, in order for it to be successful, companies need to build a strategy around using Facebook Livestream, but in doing so it can help bring a lot of attention and potential customers to a company.
More Information Available
If you would like more information about marketing on Facebook, or are looking for help with your marketing efforts, contact our team today at 501-372-0393.