When it comes to social media marketing, many companies focus their attention primarily on Facebook text posts, with the occasional picture for flare. However, by omitting other social media channels and content types, businesses are missing out on amazing social media marketing opportunities.
That’s where the ‘Bowl of Fruit’ social media strategy comes in. So what is the Bowl of Fruit social media strategy?
Think of a bowl of fruit and what makes it so good. A bowl of fruit full of 80% grapes and 20% honeydew melon isn’t much of a bowl of fruit. A good bowl of fruit contains a nice spread of many different kinds of fruit. Watermelon, grapes, cantaloupe, berries, and other varieties all mixed together in harmony.
Likewise, when it comes to social media, the best strategies often include a nice mix of channels, messages, and content types. Companies should consider using not just Facebook, but also LinkedIn, Instagram, YouTube, and in some cases Twitter and Snapchat. Each social media site caters to different audiences, which means the best way to reach a lot of people is to use multiple channels.
Additionally, using a mix of video, text, photos, and a variety of messages will allow you to connect with potential customers in ways that best speak to them. While some like to read, others prefer a simple photo or detailed video. Having plenty of content in different forms on many channels will give you a leg up on the competition.
We’ll note that there still needs to be strategy behind any post that’s shared on social media. Companies shouldn’t be throwing content up on social media willy-nilly. Rather, it’s important to make strategic choices about the content that will best connect with and motivate your target audiences.
That said, we know that creating that much content can be daunting. Fortunately, when it comes to social media, there are often many ways to repurpose content. For instance, your business may make a single, one-minute video for a product or service. That video can be shared on multiple social channels with different messaging attached. The video can then be edited into multiple short, 5 to 15 second clips that can each be shared individually on social media at a later date. Additionally, the messaging from the content can be repurposed into photo memes and inspirational photos for Instagram and Snapchat.
In the end, the Bowl of Fruit social media strategy can provide your business with more ways to connect with potential audiences with little more effort than you’re already putting toward such practices.
If you have any questions about creating a social media strategy, or need help creating your business’s social presence, contact our marketing team today at 501-372-0393.