In today’s hyper-connected world, some of the most effective marketing takes place online. However, unless a company is prepared to receive the influx of potential customers to their website, they’ll fail to convert the plethora of new leads online marketing can provide.
To aid companies in their effort to convert online leads into customers, and improve the conversion rates they currently experience, here are 5 things your business can do to improve online customer conversions.
1. Landing Pages
When a potential customer visits your website, they want to find the information they need quickly or they’ll leave for another website. To make it easy for them to find what they’re looking for, especially when they have come to your website via online ads on Google of Facebook, it’s imperative that you have a well designed and landing page with strong messaging.
When someone clicks on an ad or a link, they will go directly to the landing page on your site with the information they need rather than having to navigate to it from your home page. When they find what they’re looking for right away, visitors are more likely to convert into customers instead of leave for another website.
2. Proper SEO
Many business owners and leaders think good search engine optimization (SEO) means lots of links and hidden keywords. The truth is that strong SEO is more about good, useful, high-quality content delivered throughout the website and especially on the landing pages.
There are some good third-party tools and website add-ons that can benefit SEO, but nothing beats quality content. Additionally, we recommend businesses add new content to their website by way of a blog, which will show Google the company is a thought leader and help improve SEO.
3. East Contact Information
When potential customers are ready to make a purchase, it should be easy for them to contact your company and get what they want. For some companies, this means making contact information easily accessible.
For companies selling products online, make sure customers can easily access the ecommerce pages and can easily purchase products with little hang up.
4. Mobile Friendly
According to Google, there are now more people accessing the Internet on mobile devices than on desktop and laptops. This means it’s crucial that your website be mobile friendly.
When it comes to making your website mobile friendly, not all methods are created equal. Gone are the days of having a second website for mobile. Rather, Google has officially announced that it sees responsive design as the best method for making sites mobile friendly, and as such will reward those that use responsive design. So those websites that are technically mobile friendly with a separate mobile site or dynamic serving will not place as well on Google’s search as those with responsive design.
5. Call Tracking
Once a potential customer reaches your site and makes contact, many companies stop tracking that customer’s activities. However, the phone call is one of the most important aspects in conversion.
Call tracking will allow you to better understand who is contacting your business, what they’re asking for and purchasing, and how your team is handling those calls. With the information gained through call tracking, you’ll be able to train your staff, update your messaging, and adjust your marketing to improve the conversions that happen over the phone.
These are just a few of the things companies can do improve their online customer conversions. Have any questions about improving your conversions? Contact our team today for more information. 501-372-0393.