In today’s uber-digital world, more and more people are connecting online, and going to the Internet to get information and make purchases. This trend will only continue to grow, so it’s crucial that businesses have a strong online presence and make the most of the digital marketing opportunities available to them.
With so much going on, it can be hard to know where the best opportunities are for your business, and it’s easy to lose money searching for those opportunities. Fortunately, our team has the knowledge and experience to help you cut through the clutter to find where you can be most effective with your marketing efforts.
As more people head to the Internet for information, connection, and purchases, many businesses are finding great success with Internet marketing, and more particularly, online advertising.
However, there are also many businesses who find themselves wasting hundreds, and even thousands, of dollars a month in online advertising, most often because they don’t have the right plan or strategy guiding their efforts. Our team will work with you to make sure you advertising in the right place, to the right audiences, with the right messages to maximize your advertising ROI. More+
Search Engine Optimization (SEO)
Google makes regular changes to their search engine algorithms, which can greatly affect a company’s position in search rankings. Fortunately, our team is familiar with Google’s techniques and trends, and will use that experience to give you an edge over the competition. More+
Recent studies show that more and more consumers are looking to brands for helpful information on their websites via a company blog. Additionally, as businesses continue to battle for attention on Google and other search engines, a blog can give a business a leg up by introducing new website content that’s relevant to the questions and searches of consumers.
Google Review Programs
There are numerous places where consumers can review a business, but Google remains king of review importance. Our team will help you capitalize on your customer’s positive experiences through a Google Review campaign.
Despite the growth of social media, and the enhancements of spam-reducing software, emails are still a powerful marketing tool for businesses. We can help you employ the best methods of building your emails lists, and providing your audiences with the information, deals, and discounts they’ll appreciate and use.
Newsletters are a wonderful way to get information to your target audiences, especially customers who are interested in staying connected with your company and brand. Naturally, as more people look to the Internet for content, these customers are requesting digital versions of the newsletters they read. We can create both the content and design of your e-newsletter, so it fits with your brand and delivers the right information to your target audiences.
With over 22 years building and maintaining websites, our team understands what makes a website successful. We can review your site and provide a detailed analysis about what’s working and where we can help you improve. More+
Video is becoming more popular and important as a powerful online marketing tool, especially in regards to SEO and customer attraction. With their purchase of YouTube, Google began rewarding companies that promote video on their websites. Additionally, YouTube is currently the second most popular search engine – bigger than Bing, Yahoo!, Ask, and AOL combined. Our team can help you create, edit, and post the videos your customers will find interesting and helpful.
Along with blogs and newsletters, eBooks are quickly gaining traction among businesses as an effective means of sharing information with prospective customers. These eBooks most often focus on helpful information for readers, with links to the company’s website and blog.
Our team can help you plan out your eBook, draft the content, design the look and feel, and launch it on your site.