One of the first steps in our marketing process is to develop a detailed marketing plan for your business. We will begin by reviewing your current market situation, target audiences, and competitors. From there, we’ll help you define your marketing objectives, develop strategies and tactics, and determine the how we’ll evaluate success and opportunities for improvement.
With the marketing plan in place, we’ll be ready to move forward with executing marketing campaigns both on and offline.
Project Discovery
Before drafting your strategies, it’s important to understand where you are and where you want to go. Our team will work with you to determine how we can be of the most help to your business, and propose our recommendations for moving forward. For some of our clients, this means starting with a total website overhaul before diving into marketing tactics. For others, we help them define their market, target audiences, and the best course of action to reach and capture new customers.
Marketing Research
We’re big fans of Sun Tzu’s The Art of War, where we learn the importance assessing and comparing the factors of success before acting. We borrow that mind frame as we review the marketing opportunities available to you and your business.
Before building your marketing plan, our team will work alongside you to acquire a comprehensive knowledge of your current market, customer interest, and marketing opportunities. Our team understands how to gather this information quickly and effectively to give your business a competitive advantage. As we use this information to build your marketing plan, you can be confident in our strategy and activities going forward.
Marketing Plan Development
Using our knowledge, experience, and research, our team will create a detailed marketing plan that will guide all our marketing activities for your business. This plan will consist of 8 parts:
- Summary – overview of what’s included in the plan
- Situation Analysis – Information about your business and market based on our discussions with you and our own research
- SWOT Analysis – Clear idea of your business’s strengths, weaknesses, opportunities, and threats in the current market environment
- Target Audiences – Detailed breakdown of the target audiences we will target with the marketing plan
- Competitive Analysis – A thorough review of your biggest competitors and help you find opportunities amidst their strengths and weaknesses
- Marketing Objectives – The goals and objectives that will help your business grow and succeed
- Strategies and Tactics – Specific marketing strategies and tactics that we’ll execute with and for your business
- Evaluation – The methods we’ll use to evaluate and assess our success, and determine areas of adjustment
Inbound Marketing
Getting your messages out to the masses can be a difficult venture. Instead, we’ll help attract customers to you by getting their attention and inviting them to your website and business. To be successful, we’ll help you generate the right content in the best places to attract customers to your business.
Target Audience Segmentation
Not every message is right for each person. That’s why we work with your team to segment your audiences into targeted groups based on interests, geography, demographics, and psychographics. When you better understand who your customers are, you’ll be better prepared to build relationships with them and meet their needs.
Partner Strategy
For many businesses, building effective partnerships are crucial to their success. We can help you identify the best partners for your business, and work with them to build mutually beneficial relationships.
Keyword Development
The best and easiest way for people to learn about you is online, but they’ll only find you if you’re using the right keywords on your website, on social media, and your online advertising efforts. Our team will help you determine the best keywords for your business, and show you where to insert them for maximum efficiency.
Messaging Development
You are passionate about your business and your products and services, and we know you’re eager to help your customers feel the same way. However, in order to gain their trust and loyalty, you need to communicate the right messages in the right way. We’ll help you develop these messages and get them to your customers.
Content Creation and Editing
Our team has experience with creative, technical, and business writing. With this expertise, we can draft content for your website, advertisements, social media channels, press releases, and any other marketing materials you need. Whatever the situation calls for, we can write for it.
Reputation Management
Your reputation is as valuable as any other asset in your business. Who you are and what you represent affects every aspect of your business. Our team can help you assess your current reputation and develop a plan to formulate the right position for your business.
