Social media has quickly become one of the most important communication tools in our connected world, and represents a powerful opportunity for companies to engage with their target audiences.
However, just having a social media account won’t cut it, which is why we’ll work with you to develop an effective strategy for communicating with your customers without wasting your efforts tweeting, posting, and sharing in vain.
Our team will review your target audiences, and help you discover which social media channels they’re using so you can engage with them where they prefer to connect.
Social Media Influencers
As social media continues to build worldwide, consumers have more access to businesses and thought leaders than ever before. And while traditional media gatekeepers and journalists still hold a great deal of influence, there are many new thought leaders sharing their opinions and capturing the attention of consumers.
We’ll identify these social thought leaders and help you build meaningful and mutually beneficial relationships with them. They already have the attention of your target audiences, why not put that attention to good use for your business?
Facebook continues to lead the pack of social media sites for most consumers, especially in the United States. Due to its popularity, many consumers are connecting with companies and brands, as well as friends and family, as a way to gather information, ask questions, and research products.
Our team can help you develop and execute an effective strategy for connecting with consumers on Facebook, without over-promoting your business or coming off as too corporate.
LinkedIn represents a great opportunity for businesses and company owners to connect with peers in the industry, potential partners, and even customers. While LinkedIn is important for any businessperson, it’s especially useful for those in B2B industries, and those who work closely with other companies and vendors.
We can support your LinkedIn activities in a myriad of ways, such as maintaining your company profile, or helping your team find and connect with fellow professionals through LinkedIn Groups.
Millions of people continue to use Twitter as a source of news headlines, celebrity gossip, and the latest info from companies and brands around the world. It’s amazing how much impact 140 characters can have on people.
We will help your business stay active on Twitter, and provide helpful tips and recommendations so you can even find partners and customers through the mini-blogging social site.
Google My Business
Considered to be the primary index for establishing an online presence and the anchor for local search, Google offers smalls businesses a free tool to create and mange their Google My Business (GMB) listing. Displaying on Google Search and Google Maps, the listing helps businesses attract new customers and share information about what makes them special. In 2016, businesses were allowed to highlight content through their GMB listing about products, offers and events with free posts.
Whether you need to create a new listing, obtain ownership of an existing listing or update your listing, our team can help you optimize your listing to connect with customers.
Other Social Media Sites
Based on your business goals and target audiences, we may also recommend your team connect with customers through other social media sites and forums, such as Instagram, Pinterest, Tumblr, and Reddit.