While some digital marketers may claim public relations is dead, we can assure you it is very much alive. Granted, there is a new age of social media thought leaders who are able to capture consumer attention, but the traditional media continue to wield a great deal of power and influence among consumers today.
Our team has experience building relationships with local and national media outlets, and understands what it takes to make a story newsworthy and interesting to journalists and editors. We will help you identify opportunity to spread the word about your business and products or services, as well as opportunities to promote your position as a thought leader in your industry.
As news organizations experience a reduction in workforce, journalists are always on the hunt for great stories that capture reader attention and provide quality information. This is true for newspapers, magazines, radio, and TV news. And although many reporters use social media to support their story hunting, many still rely heavily on press releases for tips and story ideas.
We can help you identify the best news opportunities for your business, and craft press releases and pitches that capture journalist interest and provide the best chance of them picking up your story.
In some cases, traditional media outlets will allow businesses advertise their business, products, or services in the style of an editorial journalistic article. These are called advertorials.
We will work on your behalf to find and secure these opportunities, and draft advertorial content that will be approved by the outlet, while also promoting your business to prospective customers.
We have a long history working with and as journalists, and understand what it takes to pitch and land a story, both locally and nationally. These days, many journalists are looking to communications professionals to share story ideas, and would often rather work with an agency than directly with a small business.
Fortunately for you and your business, we can act as your agent with these journalists, promoting you and your business in a way that gives reporters a good story, and informs your potential customers about your products and services.
Most bloggers aren’t tied to the same journalistic rules that news agencies hold to, which means there are numerous opportunities open with bloggers that may not be available with traditional media.
We can help you determine the best bloggers to connect with, and provide them with opportunities to learn about you and promote your business. This may come in the form of product reviews, story ideas, and even competitions. We’ll help you make the most of these relationships.
Business Impact Reports
Also known as white papers, we can help your team develop business impact reports, which provide readers insightful and helpful information concerning a specific issue or situation. Within these reports, we can show potential customers how your products and services can solve their complex problems and boost their personal or business efforts.
Many consumers, both B2C and B2B, are interested in learning how your company has helped others like them. Case studies offer an opportunity to share your successes in a concise, positive way that shows how you’ve helped your customers in the past, and how you’ll help new customers when they choose you over the competition. We have a lot of experience crafting these documents, and will find the best ways to share your success with the world.