What is a QR Code?
QR is short for Quick Response. A QR Code is a two-dimensional bar-code that is readable by dedicated QR Code readers and camera phones. The codes normally consist of black modules arranged in a square pattern on a white background. However, these codes can also be in color as long as the colors contrast from one another.
Typically QR Codes are encoded with text or URL (web site address) data, but can include other data as well.
QR Code History:
Common in Japan for many years, QR Codes were invented by Denso-Wave in 1994. Denso-Wave is a subsidiary of the Toyota company. The creation was intended to allow the contents to be decoded at high speeds.
This technology has seen a large growth in Japan and South Korea, while the western world is just now starting to use it widely.
QR Codes in Marketing:
Pick up almost any magazine printed today and at least one advertisement will likely have a QR Code.
The use of these codes in marketing differ widely. They may direct you to a mobile version of a company web site or they may initiate the process of downloading a useful application, based on the device you scanned the code with.
Every day more consumers are wanting these codes so that they may gain valuable information at lightening speeds.
QR Codes and YOUR Business
Maybe you use these codes as a consumer or maybe this is your first exposure to them. Either way, a quality use for your business is only a brainstorm away.
Say you are a restaurant and you want to promote a monthly special good for a future visit. A QR Code in your printed menu or on a tabletop display can be the perfect way to reach your consumers.
Have a sign on your business vehicles? Place a QR Code on them and potential consumers can access highly directed information with ease and speed. Maybe send them to a contact form on your web site. Or perhaps just initiate a call by loading the company phone number on their phone.
What if you don't do print? Maybe you only have a web site and business cards. In both of these cases, consider placing a QR Code to a Google map of your business so that the end user can use Google's direction service to find you quickly.
The possibilities and ideas are truly endless.
How simple is it to generate a QR Code?
QR Code generators can be found online with a simple Google search. A lot of people can create them with ease by themselves. However, using a professional design and development company like Web International allows the QR Code to do so much more.
Web International can:
Ready to take the next steps in a professional QR Code? Contact us today!