A marketing plan may not be at the top of a business owner’s task list, but it should be. When a business is looking to grow, expand, and succeed, the first course of action is to create an effective marketing plan. Just as someone would bring along a GPS unit when going on a trip, [more…]
One question we hear often from entrepreneurs and business owners is “should I do my own marketing?” Our response is very simply: “It depends.” Every business is different, with different needs, resources, personnel, and circumstances. Each of these plays an important role in whether or not a business should be doing its own marketing, or if [more…]
It’s surprising how many company owners and managers we talk to who admit to us that they don’t do any marketing, or that if they do it’s haphazard at best. When we ask them why, their responses usually have to do with limited time or budget, or not knowing where to start. Every once in [more…]
You may have heard that Google has recently updated their organic search algorithm. This is nothing new and their algorithm is in a near constant state of refinement and change. What is notable though, is that a major update at Google on April 21, 2015 has likely penalized your business search rankings if you don’t [more…]
There is no use doubting the power of YouTube. It’s a wonderful way to connect to your target and a superb lost cost marketing avenue that just about every business should leverage in one way or another. However, one of the most annoying things to hit the Internet (aside from those duck face selfies or [more…]
Building a new web site is an exciting venture, however before you turn on a computer or meet with a design firm there are some key things you’ll want to consider. Here’s a helpful infographic that will prime your thoughts for creative and effective site design.